Prepared for Snowflake · Marketing · November 2026
Snowflake runs athlete and fan data for Team USA on the road to LA28. In Atlanta, where Snowflake already has a team, three women and three men play for one score and one leaderboard, and every point lands as data. We’d like to show you what that table could become.
A partnership proposal · Eight sections, about five minutes
“This one you can have fun.” — in the stands, Atlanta
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ Already home
Snowflake hires sales, marketing and engineering in Atlanta, and more than 1,300 people belong to the city’s Snowflake user group. In 2027 every INTENNSE team plays its season here, in front of a tennis community that has been playing league tennis since 1934.
Members of the city’s user group, led by a Snowflake solutions architect.
CONA Services, in Atlanta, supports eleven North American bottlers on Snowflake.
The largest city tennis league in the world, founded in 1934.
The whole league plays its 2027 Season in the city, from late May to 1 August.
■ One table
An INTENNSE team is three women and three men playing for one score. Every point they win goes into that score and onto one league leaderboard, where women and men are ranked together. It is the cleanest data model in professional sport, and it is live every match night.
“The LA28 Olympic and Paralympic stage offers an extraordinary opportunity to bring together data for truly meaningful impact.”
Denise Persson · Chief Marketing Officer, Snowflake · 27 May 2025
■ The road to LA28
Snowflake is LA28’s Official Data Collaboration Provider, the Official Data Cloud Provider of USA Bobsled/Skeleton, and the platform behind U.S. Figure Skating’s athlete and fan work. Every one of those is an Olympic sport. None of them is a professional league with a season, a broadcast and a table that moves every week.
An Olympic sport peaks every four years. A league plays every week of its season, with the same fans coming back, so the fan data compounds. Mixed doubles is the Olympic tennis event closest to our format, and LA28 falls in the first summer our teams play in their home markets.
■ Many owners, one data set
After the 2027 Season, each INTENNSE team moves to a home market of its own, with its own owner, ticketing and local sponsors. The league, the owners, their sponsors and the broadcasters all need the same fans in view, without copying the data between them. That is the problem Snowflake’s sports work is built to solve.
Snowflake’s own sports page describes the Canadian Football League’s fan work on Snowflake: a 215% two-year growth in its marketable fan audience, and personalised content that converts nine times better. A league building its fan data now, before it splits across eight markets, can start where the CFL arrived.
■ Every level
INTENNSE is the same game at every level, so the route from a Tuesday league to a professional team is one continuous line — and Atlanta has more people on it than anywhere else.
The professional team. A drafted roster of three women and three men, on the same pay terms.
The pipeline. Players move on from INTENNSE teams to programs like Georgia Tech.
The Challenge Series. An open draw whose winners are drafted onto a team coached by a professional.
Sixty thousand league players and the country’s biggest junior team-tennis program.
Snowflake for Good supports Techbridge Girls, which brings STEM to girls from low-income communities. A clinic day with INTENNSE players, built around the table behind a match, puts that work in front of girls and boys who already play, and shows them a leaderboard where they count the same.
■ The 2026 Season
Ten teams, eight weeks, forty-three Pro Arcs, every one carried live. The 2026 Season closed on 1 August with Freeze beating Outriders 137–130.
The Rules of INTENNSE, explained · 2:04
Up 1,037% on the year before, with 26 million impressions.
Across the season’s live coverage.
Average across forty local airings on Peachtree; the best single Arc drew 116,000.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
■ Two specifications
Put Snowflake behind the table every fan sees, or under the data every owner inherits. They are designed to work together.
One puts Snowflake on screen, the other under every team. Together they make Snowflake the data behind the whole league, from the first point of a match to the eighth owner’s first season.
■ Next step
We’d love an hour with your team — at your Atlanta office, or on court with the players.
Eight teams, one table, in the city where Snowflake already hires.
The Atlanta Snowflake User Group at an Arc, with the data on the big screen.
Every home market, every owner, one data set.
Every point, one table.
